
Trademarks done right.
IP done right.
Business done right.
Call us now to speak with a Trademark Attorney on +353 41 984 3534
About TMR Fitzsimons
Specialists in all the ways IP impacts your business
TMR Fitzsimons is a trademark attorney, IP and business law firm established in Ireland in 2012 to advise on all aspects of IP and brand protection.
We provide seamless trademark attorney services and IP-business law expertise and litigation support with global coverage. From solo entrepreneurs and startups to FTSE100 companies, we have helped clients across all industries protect, manage, and commercialise over 1,000 IP rights in Ireland, the EU, the UK, and worldwide.
Every day we safeguard valuable brand and IP assets, helping business harness their full potential. Our extensive trademark and business law expertise provides a 360 ° perspective, meaning we deliver strategic, pragmatic advice and best-practice services to ensure your IP works effectively for your business.
Trademark Attorneys, IP & Business Lawyers
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Irish and EU Trademark & Design Right Attorneys, Irish solicitors and admitted in England and Wales.
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Seamless, specialist IP advisors - IP attorney services, IP-business law advisors, intellectual property strategies and dispute resolution.
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A proven track record in specialist IP litigation and high-value cases.
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Choose the full insight and expertise of experienced trademark attorneys and IP-business law advisors for real competitive advantage and peace of mind.
Michael Fitzsimons
Irish and European Trademark & Design Right Attorney | Solicitor
I am a brand enthusiast with a legal mindset and I work in a job I love, involving branding, commerce and law.
Graduating in Commerce and with a background in marketing, I am now an Irish and European Union Trademark & Design Attorney, an Irish solicitor and am admitted to the Roll of Solicitors in England and Wales.
In 2012, I established TMR Fitzsimons as a seamlessly integrated trademark attorney and IP law firm. My experience in intellectual property, commercial and employment law, and litigation shapes our proactive approach to trademark registration, management and enforcement.
At TMR Fitzsimons, we believe in “Trademarks done right. IP done right. Business done right.” This ethos lies at the core of our work, helping our clients confidently navigate the opportunities and challenges of IP.
I am a brand enthusiast with a legal mindset and I work in a job I love, involving branding, commerce and law. Graduating in Commerce and with a background in marketing, I am now an Irish and European Union Trademark & Design Attorney, an Irish solicitor and am admitted to the Roll of Solicitors in England and Wales. In 2012, I established TMR Fitzsimons as a seamlessly integrated trademark attorney and IP law firm. My experience in intellectual property, commercial and employment law, and litigation shapes our proactive approach to trademark registration, management and enforcement. At TMR Fitzsimons, we believe in “Trademarks done right. IP done right. Business done right.” This ethos lies at the core of our work, helping our clients confidently navigate the opportunities and challenges of IP.

Our Core Values
Best Practice
Trademarks, IP and business done right. Best-practice maximises your IP’s value and protection, helping you grow while avoiding pitfalls. We build our services around this principle.
Global
With experience securing 1,000+ IP rights worldwide, we serve clients across Ireland, the UK, the EU, and beyond - offering trusted, international trademark and IP expertise.
Specialist
We focus on trademarks, IP and related business transactions and related dispute resolution. Our specialist expertise, experience and strategic insight will guide your sustainable success.
Seamless
We integrate trademarks, IP, and litigation seamlessly—providing strategic, business-focused legal support throughout every stage of your IP’s lifecycle.
What We Offer
Value
We focus on trademarks, IP and related business transactions and related dispute resolution. Our specialist expertise, experience and strategic insight will guide your sustainable success.
Reliability
Work 1:1 with your trademark attorney for approachable, efficient, clear advice. We prioritise your client’ experience, delivering expert, pragmatic guidance when you need it.
Expertise
Trademark, branding, copyright, design and IP services, seamlessly integrated with commercial law and litigation -our niche expertise provides the pragmatic, 360° business insight you want.
Protection
Our innovative, best-practice solutions protect your trademarks, IP rights and commercial interests. Our expert legal guidance and steadfast commitment to your success offer peace of mind.
Our Experience

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1,000 IP rights managed globally: trademarks, design rights, patents, common law rights, copyright – Trademark Applications, Oppositions, Watches, Submissions, Recordals, Limitations, Renewals.
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Contentious EUIPO, IPOI and UKIPO Trademark Office actions.
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Cease & Desists, legal correspondence. Negotiating global co-existence agreements and undertakings; trademark, copyright, design right, get-up and packaging disputes.
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IP Litigation: 7-figure trademark settlement, High Court, Injunctions, Anton Piller search & seizure orders, employee IP actions, passing off, breach of software copyright, trademark infringement.
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Contracts and IP Agreements - Licenses, Assignments, Joint Ventures, Heads of Terms, Supply & Distribution Agreements, FMCG & Multiples Contracts, IP terms & side letters, NDAs.
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Purchase and sale of goodwill and IP assets; IP advice on corporate structures.
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IP Due Diligence; IP Identification & strategies; IP portfolio management; IP integrity fixes; IP valuation advice; key employment & commercial terms, internal IP assignment fixes.
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Judicial review and constitutional law challenges, lead litigator overturning Tribunal of Enquiry – Supreme Court; high value commercial & negligence litigator.